• Challenge: Produce and deliver a highly visible product to be given to Olympic Torch spectators creating a lasting “memory point” for this major event
• Solution: An “Olympic Torch Pennant,” 40% below competitor bids, allowing 2.5 million pennants to be distributed with incredible brand exposure
• Result: A “Torch premium” now a memory point selling on eBay
*Look for similar Ask Remco manufactured pennants for the ATHENS 2004 Coca-Cola Olympic Torch Relay across 27 countries